License Conditions & Codes of Practice (LCCP)

What is the License Conditions & Codes of Practice (LCCP)?

The LCCP, which stands for License Conditions and Codes of Practice, is a set of rules and guidelines established to govern the behavior of gambling operators running businesses in the UK. The LCCP puts forward requirements that operators must comply with to provide legal gambling services and products. The rulebook covers various topics, including advertising and marketing guidelines, responsible gambling practices, and proposed measures to mitigate crime, such as money laundering.  

The rulebook ensures that gambling operators in the UK conduct operations fairly and transparently and take the necessary steps to safeguard vulnerable players from harm. In general, according to the LCCP, license holders are required to provide the UK Gambling Commission with any information regarding how the gambling facilities they provide are used, how the gambling authorized by their license is conducted, and how their business related to that type of gambling is conducted. 

If such information is requested, the Commission will explain what is required and how the business can provide it to them. As part of this particular requirement, the Commission also requires licensees to provide a regulatory return on an annual or quarterly basis, based on their license type. Failure to adhere to the rules mentioned in the LCCP may result in penalties, fines, and the eventual revocation of the operator’s UK gambling license. 

Components of the Licence Conditions and Codes of Practice (LCCP) 

Purpose and significance of LCCP 

The primary purpose of LCCP is to outline the standards gambling operators must comply with to maintain their licenses and continue operating legally and transparently. These regulations protect the interests of players and stakeholders, ensuring that operators remain accountable for their operations and actions. This is also crucial for building customer confidence and supporting a healthy economy. 

Key components of LCCP 

The LCCP is divided into three parts, each with separate sub-sections. These sub-sections highlight the requirements license holders must abide by to hold and maintain a Gambling Commission license legally. 

Ultimately, adhering to the LCCP is essential to any license agreement. The key components of the LCCP essentially include the following: 

  • Provisions for ensuring that the license holder maintains a high standard of service 
  • Guaranteeing that the licensee operates in compliance with all relevant laws and regulations 
  • Ascertaining that the license holder takes responsible steps toward preventing fraud and other criminal activity 

The rulebook’s guidelines also highlight requirements for customer service, data protection, and marketing and advertising practices. 

According to one of LCCP’s license conditions in section 7.1.1, license holders must guarantee that the terms on which their services are offered, as well as any consumer notices concerning gambling activity, are not unfair in light of the Consumer Rights Act 2015. 

Anti-Money Laundering (AML) and Financial Crime Prevention 

License holders must assess the possible risks of their business being used for criminal activities such as money laundering and terrorist financing. Such reviews are necessary during any changes in circumstances (at least annually), including the introduction of new technology or products, new payment methods, shifts in customer demographics, or any other material changes. 

After conducting risk assessments, licensees must guarantee they have appropriate procedures, policies, and controls to prevent crime. 

Ultimately, licensees must ascertain that such procedures, policies, and controls are employed effectively, frequently reviewed, and revised correctly to ensure they remain effective. They must also consider any applicable guidelines published by the UK Gambling Commission. 

Advertising and Marketing Regulations 

Operators must undertake all marketing of gambling services and products in a socially responsible way. In essence, licensees must adhere to the advertising codes of practice published by the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP).  

License holders must also ensure they do not place advertisements on websites with unauthorized access to copyrighted content. If any third-party they contract for advertisement provision places advertisements providing unauthorized access to copyrighted content, the licensees must take the appropriate measures mentioned in the rulebook, such as terminating their contract. 

Reporting and record keeping obligations 

A key event refers to an occurrence that may notably impact the structure or nature of a licensee’s operations. License holders must keep records and report to the Commission about key events as soon as possible, and in any circumstance, within five business days of the license holder becoming aware of the event’s occurrence. Such events include the following: 

  • Financial events 
  • Regulatory or legal reports or proceedings 
  • Gambling facilities-related occurrences 

Financial Risk Checks in LCCP 

Financial risk checks essentially exist to identify players at risk of running into financial issues due to their gambling activities. These work similarly to the ability-to-pay checks conducted by financial risk providers of credit/debit cards and loans. Financial risk checks on players gambling over a specific threshold generally run in the background, satisfying the gambling operator that their customer has enough funds to continue betting on its platform. 

The UK Gambling Commission is set to consult on the new requirements on gambling operators to carry out checks to understand if a player’s gambling activities are harmful in terms of their financial circumstances. This targets three key risks recognized by the Commission:  

  • Binge gambling 
  • Financially vulnerable customers 
  • Significant unaffordable losses  

Before the release of the UK Gambling White Paper, such financial safety measures were widely referred to as affordability checks. However, the policy paper renamed such measures to financial risk checks. 

The LCCP covers a range of requirements, including protecting customer funds, preventing underage gambling, encouraging responsible gambling, etc. Ultimately, by properly observing the rulebook’s guidelines, operators can ensure a safe and transparent environment for their customers, aside from running operations legally.  

When considering the future implications of online gambling, operators must stay current with any changes to the LCCP, especially considering the UK Gambling White Paper has also been released and the Commission plans to implement its recommendations. After all, compliance with these regulations will remain a key factor in maintaining a trustworthy and reputable gambling platform, thus ensuring a bright future for the industry.  


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