What we stand for

The values that guide us.

At IDnow, there is an intrinsic link between our culture and our success – it speaks to who we are and what’s important to us. We’re consciously cultivating our culture, living and celebrating our values in every action and at every interaction. Our values aren’t just feel-good statements, our people are determined to be true innovators, taking calculated risks, with a strong will to succeed, and to revolutionize the digital world.

We balance this ambition with our goal to build trust in an insecure world, our sense of responsibility, the true passion for our work, and of course our strong team spirit that ensures we achieve our joint goals whilst having fun. This creates the base that we work from today and sets us on our path towards a world where our secured virtual selves may be safer and more trusted than identities in everyday life.



Trust is at the heart of what we do and is fundamental to our identity, it is defined by learning together and winning together.

We act with openness and respect towards each other. Trust guides our interactions, it enables us to collaborate and be brave together across teams, functions and countries. We openly challenge each other but we execute as one team.



For us, excellence is more than a goal, it is an attitude, a way of life and of doing things properly from start to finish.

We inspire excellence by modelling a positive example across our organization and pursuing high expectations, to get the best outcomes individually and as a team for our customers and users.



Accountability starts with us as a company towards our customers and users and we act with the same integrity within our organization too.

Together we are mutually accountable towards our customers and end users therefore we each take responsibility for our individual and team’s actions, decisions and goals. This enables cross functional collaboration and the best solutions for our customers.



We are curious about everything. Information and knowledge enables us to stay ahead of the curve in an uncertain and changing world.

Curiosity means never being satisfied with the status quo and always learning something new every day. We are curious about each other, our customers and the world we operate in. It’s not enough to know the what, it’s crucial to understand the why, in order to arrive at the best actions.


Team Spirit

Team spirit is the foundation of IDnow. It is effective and trusting collaboration across our departments and locations.

Working together successfully means recognizing our diverse set of qualities and skills. It depends on good communication, honesty and mutual respect, with everyone working together to achieve our joint goals, and having fun whilst we do it!


Equality & Inclusivity

Since our founding, we have continued to celebrate diversity and are committed to creating an inclusive environment. We have a global workforce that embraces diverse backgrounds, perspectives, and abilities. Our employees bring their true self to IDnow. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, genetic information, disability, or other applicable legally protected characteristics.

Read on to hear what our women in IDnow say about the working environment at IDnow and learn about their career advices.

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