Driving social change through shared mobility

With the ever-changing mobility industry, ID verification can help to create a faster, safer, and more equal way to travel.

Everyone knows the age-old saying “Sharing is caring”, and with the latest trend in public transport—so-called shared mobility—this saying could not be more true. Shared mobility offers millions of people the opportunity to get where they need to be without the hassle of owning a vehicle.

Consulting firm PricewaterhouseCoopers (PwC) forecasts that by 2030, more than one in three kilometers driven could already involve sharing concepts. But, in order for this to happen, one thing must be available: quick and easy, on-the-go identity verification. Identity verification solutions provide the much-needed safety and security that is paramount for companies and consumers, all while connecting and leveling the social world.

Moving society by leveling the playing field

We all want to get to our destination, but not everyone has their own personal vehicle, nor can they afford one. In enters shared mobility and its connections to ride sharing, car rentals, car financing and all transport services, including micro-mobility (lightweight transportation for individual use).

With all these choices available at the touch of a button, through various apps and online sites, shared mobility allows everyone to get to their destinations quickly, cheaper, and in a much greener way. Of course, there are plenty of people who still use personal vehicles, but the shared mobility market is anything but small. Accounting for nearly $130-140 billion in global consumer spending in 2019, the popularity of shared mobility continues to increase and impact society, despite the obstacles the pandemic posed.

The primary reason for an interest in services such as ride hailing include convenience, with safety, price, and reliability the topmost important features according to McKinsey.

Additionally, McKinsey’s 2020 ACES Consumer Survey, found that more than 60% of people would share their ride with a stranger if doing so would add less than 15% to their travel time while reducing their cost.

With shared mobility, individuals come together from all walks of life, illustrating how social hierarchy in mobility is barrier-free and can drive mobility into the future. But in order to get to this utopia of social and shared mobility, affordable and accessible identity verification solutions must get the green light to drive these movements forward.

How ID verification assists social and shared mobility

As more people turn to services such as e-hailing (hailing a vehicle through electronic devices), there’s one major component that can be both an opportunity and a challenge for mobility services: identity verification.

With the e-hailing market accounting for more than 90% of consumer spending in shared mobility globally, companies need to know who they are doing business with. Safety is paramount when it comes to transportation, especially when individuals drive or hail vehicles they don’t own. Companies need to know they can trust whoever is using their service, and consumers need to be able to trust the companies they use.

Identity verification solutions can provide that trust and level of assurance that both parties are looking for. All that is needed is a government ID and a selfie. Users simply need to download a mobility service app, upload a photo of their driver’s license and submit a selfie. Verification takes minutes and users can be on their way to their final destination.

By having such a process in place, mobility companies empower people at every stage of life to get where they need to be, while maintaining a level of security. Products such as IDnow’s AutoIdent enable businesses to offer a smooth verification process for their costumers, while preventing ID fraud or underage driving. Both fraud and underage driving are dangerous to businesses and consumers alike because lives are literally on the line. A simple driver’s license verification has the potential to save lives.

But despite the obstacles that fraud and underage drivers pose, shared mobility, with the use of identity verification, can help more people get to where they need to be, while reducing risk. Accessibility and inclusivity are attained by knocking down prejudices such as age, race, gender, socioeconomic status and physical ability, and in the end leveling out social mobility and providing transportation to everyone in a safe and secure way.

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A line-up of choices

Solutions across the shared mobility ecosystem include car-sharing, car hailing, car rental, car financing as well as the beloved and growing micro-mobility option. According to a survey from BCG, the top reason for consumers to use micro-mobility over personal vehicles is flexibility.

For many, personal vehicles are losing their allure due to their inflexibility, parking, maintenance, and of course price. And with the rising cost of gas prices, we’re likely to see shared mobility increase even more—specifically e-hailing and micro-mobility options. Even Uber saw a spike in usage with 118 million users in 2021, which was a 26% increase from 2020 and a 6% increase from 2019.

But whatever a person’s preferred mode of transport, shared mobility service providers will be there to ensure they get on the road faster, while mobility providers can operate safe in the knowledge that their customers are who they say they are through the use of identity verification solutions.

Because when it comes to social and shared mobility, the beauty lies in the fact that there is no social hierarchy; we are all equal by having access to a service that everyone can use, from anywhere, and at any time. And all of this is achieved through identity verification.

By

Driving social change through shared mobility 2

Florian Solleder
Senior Sales Manager Mobility & Travel
Connect with Florian on LinkedIn

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